Custom signage can be a stunning method to express a specific brand image, garner attention, and create an obvious message. Any sign of any kind (storefront, trade show display, office branding, etc.) is a reliable investment in your future that will make a lasting impression on your business. However, most business owners and individuals make easily avoidable errors in the ordering process of custom signs. These errors can lead to wasting money and time, and receiving a sign that does not convey the particular message they envisioned.
Mistake 1: Ignoring the Importance of Design Quality
The biggest error when ordering a custom sign is to minimize the importance of design. An unattractive sign, whether cluttered, poorly spaced, featuring an unreadable font, or not having a consistent brand identity, does not articulate a sign’s intended idea. The vital factor is to balance what looks nice with what is functional. For example, a sign that features too many colors or details may overwhelm the viewers. Similarly, if the design is too plain or generic, it may get lost in the background.
Mistake 2: Choosing the Wrong Size and Placement
One of the most common oversights is when a customer orders a sign without thinking about its location, which may result in it not being visible. A sign that is too small cannot be seen from some distance, while a sign that is too large can be overpowering in a space. Placement of the sign is also crucial; whether it is in a busy street environment, inside a mall, or above an office front door, it should be visible and proportional in size.
Mistake 3: Overlooking Material and Durability Needs
All signs are not created equal. Signs that are intended for the indoors are generally made from lightweight materials, like foam board, while outdoor signs better use weather-resistant materials, such as aluminum, acrylic, or PVC. If a customer orders a sign and does not consider long-term exposure to the sun, wind, or rain, they may be left with a sign that fades, warps, or falls apart after only a few months. The upfront investment in durable manufactured material will seem expensive, but not as expensive as a sign that has to be repeated multiple times a year to keep your business or organization looking professional and quality.
Mistake 4: Forgetting Local Regulations and Permits
Many entrepreneurs do not realize that local governments regulate signage. For instance, some municipalities may have restrictions on illuminated signs, while others could have size restrictions that are strictly enforced based on property location. If you are not researching these rules, your investment could end up being costly. Always check with your city or local municipality before ordering. In many instances, professional sign companies guide you through rules to avoid unneeded legal or financial issues.
Mistake 5: Focusing Only on Price Instead of Value
When ordering a custom sign, it can be tempting to choose the lowest-price option available. However, focusing only on price will likely lead to a poor outcome. Cheap material, cheap printing, or a cheap, inexperienced vendor will equal a sign that does not impress and/or starts to fade quickly. For once, instead of focusing on the lowest quote, try focusing on value: durability, design expertise, customer service, and delivery/installation. Remember, a slight increase in upfront investment creates a sign to represent your brand’s professionalism, has a longer life expectancy, and in the end has a better return on investment.
The Finale
When you order a custom sign, it is much more than saying, “Pick a design and order the sign.” It is all about making some smart decisions that affect how your brand is perceived. If you can avoid the most common mistakes of neglecting design quality, using the wrong size, not factoring in materials needed, ignoring regulations, and shopping for price only, then you can get a sign to provide a lasting experience.